Selling graphic design is no longer an “if” it’s not a “when.” It’s true. Graphic design agencies have moved on from those days of creating bland websites and catalogs to creating engaging websites that make the most of their clients’ creative juices. More than ever, customers rely on the design of a website to determine its relevancy and dependability. And with a world leaning more towards interactive, social media-driven communications, it’s more important than ever for a graphic design agency to keep up with the times.
The advent of social media websites such as Facebook, Twitter, YouTube and LinkedIn have made it easier than ever to connect with customers and acquire new clients. But if you haven’t taken advantage of some of the newest platforms to market your services online, now is the time to do so. Use Facebook, Twitter, YouTube and other new forms of online networking to develop brand awareness and generate interest in your company’s website and services. Use social media marketing to build relationships with industry partners, acquire new clients and improve search engine rankings.
If you’re looking for ideas on how to sell your graphic design services, you’ve come to the right place. As technology continues to evolve at breakneck speed, graphic design agencies need to stay abreast of the new technologies as well as what’s hot in the market. The days of creating bland websites and catalogs are quickly being replaced by vibrant, engaging and interactive designs that are capable of attracting potential customers and clients. There are a number of techniques that can help you make your services more marketable, and here are just a few:
- Take the time to properly brand your website and your services. The first step in branding your services is creating a consistent, professional image. You’ll want to create a logo that conveys the essence of your company or brand and helps customers to understand who you are. Branding can be achieved through your choice of colors, fonts, and other design elements. Remember, the more unique elements you incorporate into your website design, the better!
- Invite online networking and stay connected. Online networking can be a great way to promote your business, especially if you’re marketing in your area. Make sure to include your website address in all communication with potential clients, as well as any press releases or public announcements you may be making. A good networking strategy will allow you to reach target audiences without having to spend a lot of money, allowing you to work on getting the word out about your company.
- Expand your customer base. Most design services will offer a range of tools and resources to help you sell your skills, so take advantage of these. Offer something of value for free, like an exclusive sample or a promotional product, so that interested parties can contact you directly for more information. You’ll be surprised by the number of people who use online networking to find graphic design services in their area.
- Advertise. While this isn’t one of the primary ways to market your business, it’s still very important. As you build your client base and gain more expertise, you’ll begin to draw in more work and request more projects. The more work you accept, the more successful you’ll become, regardless of how you go about marketing your graphic design services. The most successful businesses use multiple advertising methods and strategies, including newspaper ads, online promotions, word of mouth, and more.
Learning how to sell should never be done by the lowest price. There are always lower costs, whether it’s through a freelancer or other established company. The key is knowing where to look when finding the best rates. Don’t settle for the first quote you get; keep researching and requesting quotes until you have found a price that fits your budget. Even after you’ve found a quote, don’t immediately reject the company. Always look into the company’s reputation and background before making a final decision.